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With the James Bond movie Spectre being released today, no time could be better to drink Bollinger. The most suave spy in the world has been sipping on Bollinger since Moonraker in 1979. While we can’t all drive a fully loaded, customized machine gun having Aston Martin, we certainly can chill down a bottle of Bolli! The 2004 Bollinger "Grande Année" Brut Champagne ($109) is as good as Champagne gets; all barrel fermented and full of masculine, Pinot Noir power and high class elegance. We even have a few bottles of the limited 2009 Bollinger "James Bond 007" Brut Champagne ($195) in stock for the diehard fan of Bond & Champagne!

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Entries in Prima Pils (1)


Wine of the Week: Victory Brewing "Prima Pils"

Sunday is Super Bowl XLV--the Green Bay Packers versus the Pittsburgh Steelers--and as much as I've tried to delude myself into thinking I (or you) might pop the cork on a bottle of wine during the game, chances are the beverage of choice in your house, as it is mine, is beer. But not just any beer will do. It has to be low enough in alcohol to drink a few without falling asleep before halftime, and it has to be crisp enough to pair well with all of the salty, savory snacks like pulled pork sliders and spicy Sriracha Buffalo wings spread across your coffee table like a Roman feast. Without taking sides in this match (loyal readers will know that I'm actually going to be rooting for Green Bay), the best beer for the job is, as sure as Aaron Rodgers is in the pocket, Victory Brewing Company's "Prima Pils" (12oz $1.49) from Pennsylvania. 

The Prima Pils is what Brits like to call a "session" beer. According to the BeerAdvocate, the term used to refer to a beer style preferred by shell production workers during World War I, which was light enough for them to drink copious amounts in the 4-hour off "sessions" between shifts without getting arrested for being drunk and disorderly. In modern parlance, it generally refers to a beer that's lower than 5% ABV, that's balanced, finishes clean and is inveritably gulpable. That's the Prima Pils to a tee. The beer uses German pilsner malts and Czech and German whole flower hops, creating a beer that's hoppy but smooth, with floral and citrusy aromas, round biscuity malt flavors on the mid-palate and a super clean finish. At just over 5% ABV, it reminds me of the utterly quaffable Czech beers I drank at breakfast, lunch and dinner (they were cheaper than a bottle of water) touring around the technicolor Czech town České Budějovice, where the original Budweiser (Czechvar here in the states) is from. 

Learn more about the making of Prima Pils with this fun little video below. And stay tuned for our Super Bowl pick on Friday.

Leah Greenstein